The Comeback of Alcohol


Modern day drinking is taking on a sophisticated new look. With the popularity of celebrity-supported brands, to the spotlight of many keynote beverages in film and TV, the mixed drink is in the driver’s seat and it doesn’t seem to know how to find the brake pedal. Alongside this interest comes an increased need for new bartenders with skill, personality, and style. Our goal is to provide you with all three.

There’s a renewed interest in the idea that drinking can add to the atmosphere of any occasion. Whether a party or a simple rite of passage, it’s now guaranteed to be enhanced with the addition of mixed drinks or a drink of the night. By adding the right alcohol one can heighten sex appeal, create conversation, and get the dance floor moving.

Just look at restaurants to see the rising popularity of the mixed drink. Many establishments now have their own variations on a range of popular shots and martinis. Endless drink menus and buzzing restaurants are full of after-work-goers ready to spend their money on a few rounds. Happy hours are at an all time high regardless of how the economy reacts. And bartenders are happy to create more flavorful versions of our favorites to accommodate those who do not enjoy the taste of alcohol. When one watches The Hangover, Get Him to the Greek, or Sex and the City we see that drinking high levels of alcohol is downright fun and exciting.

There’s no doubt that now is the time to learn how to get behind the bar. It’s an exciting new role to take on and we’ll be here with you along the way. This site is designed to answer many of your questions and clearly provide you with all of the information you’ll need to get that job you’ve been waiting for.

Whether you’re in it for the excellent money, or you just want to work in a more personal atmosphere bartending will be the answer you’re looking for.


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